Company News, New Products

Ipsy Debuts Personalization Feature

Ultra program creates customized beauty membership.

Beauty subscription company Ipsy will roll out a first-of-a kind Ultra Personalization feature for its Glam Bag Plus members. The all-new experience gives members an unprecedented level of choice and control, enabling them to select three of their five full-size products from a minimum of 12 picks personalized to them—yielding more than 12,000 possible product combinations every single month, said the company.   For the same price of $25 per month, Glam Bag Plus members can build a personalize...

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